Is Google’s ‘Life Insurance’ Benefit The Best In The World?

Is Google’s ‘Life Insurance’ Benefit The Best In The World? Thumbnail

Posted 5th July 2021 by

Google is one of the world’s largest companies, specialising in online advertising technologies, a search engine, cloud computing, software and hardware. With revenues of $182,527,000,000 in 2020, the company has no shortage of money and chooses to spend a lot of it on keeping their 139,000+ employees (Googlers) happy.

You’ve probably already heard about some of the fantastic perks of working at Google. These include free food, ping pong tables, free hair-cuts, an on-site laundry service, freedom to work on side projects and generous parental leave. However, one perk that is often not talked about, but is potentially the most important, is the company’s Death In Service Benefit.

What is the Google Death Benefit?

If a Googler in the USA dies whilst they’re under the employment of Google, no matter how long their tenure has been, their spouse will receive 50% of their salary in a cheque for the next ten years.

And that’s not all! Any (and each) of the children of the deceased will also receive $1,000 a month until the age of 19 (or 23 if in full-time education).

The spouse will also see all stocks vested immediately.

Why does Google offer this benefit, even though it’s a no-win for the company?

Google’s Chief People Officer, Laszlo Bock, said:

“One of the things we realised recently was that one of the harshest but most reliable facts of life is that at some point most of us will be confronted with the death of our partners,”

“And it’s a horrible, difficult time no matter what, and every time we went through this as a company we tried to find ways to help the surviving spouse of the Googler who’d passed away.” (Forbes, 2012)

Open laptop displaying the Google Search Engine

How Much Is the Google Death In Service Perk Worth?

If you were employed by Google, with a salary of £35,000, your spouse could expect £175,000 over 10 years if you passed away. If you had 2 children aged 10, then your spouse could expect a further £216,000 – £312,000. This would bring the total payout to £391,000 – £487,000.

This type of scheme isn’t super unique, though. Many large UK employers offer death in service payouts of 2-4x annual salary, such as the NHS ‘Death in Membership’ scheme. These schemes are often free or require contributions to the company pension pot.

Therefore, if you were employed by one of these British firms, with the same £35,000 salary, you could expect a one-off payment to your family of £70,000 – £140,000 if the worst was to happen to you.

Luckily, you don’t have to be employed by Google, or even a British company with a Death in Service scheme, to give your family a significant payout should the worst happen to you. Life Insurance does the exact same thing, in return for a small monthly payment.

This is how much Google’s Death Benefit and a UK Death in Service benefit would cost if you purchased the equivalent Life Insurance for 20 years, based on a 35-year-old with perfect health and lifestyle. Life insurance quotes were generated by Protect Line using the Webline service and accurate as of 15/06/2021.


Salary / ChildrenPotential Payout

Monthly Life Insurance Cost


£35k / 0 kids£175,000£8.01


£35k / 2 @ 10 yrs old£391,000


Death in Service£35k / n.a£140,000


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Family illustration

The plan will have no cash in value at any time and will cease at the end of the term. If premiums are not maintained, then cover will lapse.

James Holden

Experienced marketing specialist within Financial Services, having managed hundreds of effective digital marketing campaigns for numerous UK insurance and mortgage brands since 2016.

From creating the world’s first Pokémon Go insurance, to launching a new product category within the appliance insurance space, to designing chat-bots which compare homeowner loan rates… I enjoy making consumer finance accessible to all and fun where possible!

I joined Protect Line in early 2020, a time when a lot of people started to seriously consider life insurance for the first time. Our lives can change in an instant, often without warning, and I love working in an industry which supports families during their most difficult times.