Putting customers at the heart of our business

About Us»Reviews

Others claim to be the best... but we actually are

Our customers rate us highly on these well-known review websites

4.5 star Google rating
5 star Trustpilot rating
5 star Smart Money People rating

Founded in 2010, Protect Line has grown to be one of the largest and most trusted life insurance brokers in the UK. Putting our customers first, we offer a fee-free non-advised comparison service to help families find the best lowest-cost protection for them. We have over 40,000 five star reviews across independent review websites like Trustpilot, Smart Money People and Google. We have also won multiple top awards, many of which have been customer voted.

Protection insurance has a 98% successful payout rate, meaning you can trust it to protect your loved ones. Protect Line customers have received over £53,000,000 in payouts since passing away or becoming seriously ill. Read our Claim Stories.

We're the UK's #1 Life Insurance Broker, as voted for by real customers

Providing first-class service is something we’re extremely proud of. We’re fortunate that our customers have recognised this and have voted for us in these excellent awards.

Insurance Choice Awards - Best Protection Insurance Broker
Insurance Choice Awards - Best Overall Insurance Broker
Insurance Choice Awards - Treating Customers Fairly Champion

But I’ve never heard of Protect Line... Who are you?

We’re a life insurance broker, offering a fee-free comparison service – we make it easy to find the right life insurance protection for your needs.

Established in 2010, we have protected over 200,000 families with life insurance and protection products, giving our customers peace of mind and the knowledge that their loved ones are financially protected, should the worst happen.

Our founders have a clear mission – to protect as many UK families as possible and prevent financial hardship for the ones we leave behind.