Who are Protect Line?

A passion for protection


Protect Line is one of the UK’s fastest growing Life Insurance Brokers. Established in 2010, the business was the result of pure passion and entrepreneurial drive, underpinned with a core focus on doing the right thing first time, every time. This spans across all areas of the business. Protect Line invests in its staff as we believe that by doing so, customers will experience the very best possible experience.

Our founders have a clear mission which is to protect as many UK families as possible. But it doesn’t stop there: the ethos of the business is underpinned by a set of core values and Protect Line DNA, found in each of our employees, that creates a unique working environment and therefore exceptional levels of customer satisfaction. We are incredibly proud of our continued 5-star status on Trustpilot and numerous awards, particularly those voted for by our customers.

At Protect Line, people are our priority. Our customers aren’t numbers - each one represents a family protected from financial hardship. Our commerciality isn’t just profit - our payroll isn’t a list of salaries; it’s paying 220 livelihoods and helping our staff to fulfil their life goals by being the best version of themselves. Sustainability allows us to continue to invest in our people and cover more and more families.

Our operating ethos ensures that our process and customer journey are as simple as possible. Our agents are people too, and that empowers them to have simple, enjoyable conversations in language that is easy to understand. We don’t advise but we do listen - In fact, LISTENING is one of the most important things that we do! Once we truly understand what a customer needs, we then do the leg work, with some of the UK’s best Life Insurance providers, finding the most aligned options available so customers can make informed choices.

We’re not perfect... who is? In fact, we find strength in recognising areas to work on, as it challenges us to learn from today to be better tomorrow.

So watch this space; join our growing family of customers and staff and come on the journey with us.


Our mission, our mantra

We pride ourselves on our transparency and simplicity. At Protect Line, you’ll always find:

  • Honest & impartial information – we’re a non-advisory service, so we won’t give our opinions on your cover. Instead, you’ll always be given the facts in plain English so you can make the important decisions yourself.
  • A fee-free service – we don’t charge a fee for our services. We’re paid by the insurer, so you can use our service without worrying that you’ll get stung by any fees or extra charges.
  • Friendly & professional agents – you’ll have a dedicated agent at every stage of your application who will do all the hard work for you.
  • A jargon-free and simple approach – our life insurance experts are dedicated to making your application process as simple and stress-free as possible. We’ll have a chat and really get to know you and put a smile on your face.
  • Options from many of the UK’s leading insurers – we know that life insurance is not a one-size-fits-all product. That’s why we offer protection products from a panel of the most trusted firms in the country to find your perfect fit.
  • Award-winning service – we have won Sesame Ltd’s prestigious ‘Protection Firm of the Year’ award twice, as well as AIG’s Quality Awards for our work to improve our customer journey. We’re also rated as the #1 life insurance brokerage on Trustpilot, determined entirely by our customers.
  • A conscientious ethic – we are an appointed representative of an FCA-approved regulator to ensure you’re getting the most secure service, and we fundraise throughout the year to support charity work.

We know that life is complicated enough already, so we’ll never confuse you with jargon or pass you around the office. We’ll never charge you for our help or bombard you with complicated forms to fill out. We’ve got you covered whichever protection product you choose.