Who are Protect Line?

A passion for protection

Protect Line was founded in 2010 by husband and wife David & Jo Brewer in Poole, Dorset. The hard-working couple, experienced in the financial world and with a young family of their own, wanted to create a simpler, more personalised way to protect the most important things in life.

What began as a small group of five enthusiastic consultants has now transformed into a rapidly growing and experienced team of over 200 staff and multiple offices across the country, offering tailored non-advisory life insurance products from some of the country’s leading providers. A lot may have changed since Protect Line was first established, but an exceptional commitment and dedication to our customers has remained at the heart of everything we do.

Our mission, our mantra

We pride ourselves on our transparency and simplicity. At Protect Line, you’ll always find:

  • Honest & impartial information – we’re a non-advisory service, so we won’t give our opinions on your cover. Instead, you’ll always be given the facts in plain English so you can make the important decisions yourself.
  • A fee-free service – we don’t charge a fee for our services. We’re paid by the insurer, so you can use our service without worrying that you’ll get stung by any fees or extra charges.
  • Friendly & professional consultants – you’ll have a dedicated consultant at every stage of your application who will do all the hard work for you.
  • A jargon-free and simple approach – our life insurance experts are dedicated to making your application process as simple and stress-free as possible. We’ll have a chat and really get to know you and put a smile on your face.
  • Options from many of the UK’s leading insurers – we know that life insurance is not a one-size-fits-all product. That’s why we offer protection products from a panel of the most trusted firms in the country to find your perfect fit.
  • Award-winning service – we have won Sesame Ltd’s prestigious ‘Protection Firm of the Year’ award twice, as well as AIG’s Quality Awards for our work to improve our customer journey. We’re also rated as the #1 life insurance brokerage on Trustpilot, determined entirely by our customers.
  • A conscientious ethic – we are an appointed representative of an FCA-approved regulator to ensure you’re getting the most secure service, and we fundraise throughout the year to support charity work.

We know that life is complicated enough already, so we’ll never confuse you with jargon or pass you around the office. We’ll never charge you for our help or bombard you with complicated forms to fill out. We’ve got you covered whichever protection product you choose.