Protect Line Appoints Pedro Coimbra Fernandes as Chief Financial Officer

Protect Line Appoints Pedro Coimbra Fernandes as Chief Financial Officer Thumbnail

Posted 17th May 2021 by

Award-winning life insurance broker Protect Line welcome Pedro Coimbra Fernandes to their ever-growing organisation as Chief Financial Officer.

Protect Line have grown to 270 employees in 2021 and reported a turnover in excess of £20 million in 2020. The business is also gearing up to become directly authorised with the Financial Conduct Authority (FCA) later this year.

As CFO Pedro will work with Founder-Directors Jo and David Brewer to drive the company forwards and achieve the business’s strategic growth objectives.

Pedro has also held the position of CFO a number of organisations but is well known at AIG (American International Group) where he covered the UK, Latin America, Caribbean, Middle East and North Africa, Central and Eastern Europe at various points in his tenure. He has experience of working specifically in the protection market globally gives him a unique insight into the market.

Pedro joins Protect Line from Hiscox LTD, a Bermuda-incorporated insurance provider, listed on the London Stock Exchange where he was Interim Chief Financial Officer of London Market and Hiscox Syndicates Limited.

Pedro has an MSc in International Finance, BA (Honours) in Economics and has studied Executive Leadership at Darden Business School and Said Business School, Oxford University.

David Brewer - Co-Owner and Founder of Protect Line Headshot

Co-Founder and Director David Brewer:
“We are delighted to announce this key appointment to our business. Pedro comes with a wealth of knowledge and experience which we know will be invaluable in achieving our strategic growth objectives. We are looking forward to working with Pedro and helping take Protect Line to the next level.”



Jo Brewer - Co Founder and Director of Protect Line HeadshotJo Brewer, Co-Founder and Director:
“Pedro joins us at an important point in our growth plan. His pedigree of experience is rare to find the Insurance space, let alone in the life insurance industry. We believe Pedro’s wealth of experience will help us build and refine our structure. His appointment gives us an opportunity to enhance our control of the business growth during this next phase.”



Pedro Coimbra Fernandes - Chief Financial Officer (CFO) at Protect Line - Headshot

“I’m delighted to have met David, Jo and some of the wider team already. After working for global PLC’s in leadership roles, I wanted a new challenge. I’m impressed with what Jo and David have achieved at Protect Line already. The foundations of the business give me a great platform to help them achieve their growth plans.”

Chris Reed

Senior Financial Service & Marketing Leader | Experienced in Sales Leadership, Business Development and Digital Marketing Lead Generation | Passion for progressing business using technology.

I have worked for Protect Line since 2011 in many different positions. I have a passion for protection and I love helping ensure as a business we talk in plain English.

In my opinion, financial protection should be a part of our schools curriculum. Currently it's down to the private sector to help provide unbiased factual information.

My aim is to help share the benefits of using a non-advised brokerage to secure financial protection for your family.