Researched & written by Keely M.

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Read time:

2–3 minutes

Published on:

July 22, 2026

Topic:

Company announcements

Protect Line, a UK life insurance broker helping families compare protection options from leading insurers, is excited to announce the launch of our brand new website—signalling the completion of our 18-month brand refresh journey. This milestone brings together every element of our renewed identity, reflecting our commitment to warmth, clarity, and putting people at the heart of everything we do as we work to close the protection gap for UK families. 

A customer-first digital experience 

Our new website isn’t just a visual upgrade—it’s designed to make life insurance clearer and more accessible for everyone. With a fresh, modern look and easy navigation, families can now explore their options and get support with confidence and ease. The new design, led by in-house designer Jayde Bloomer, captures the friendly, trustworthy, and people-first values at the core of Protect Line. 

A journey in stages 

The brand refresh has been carefully rolled out in stages to make sure every detail was right, both for our customers and our team. Here’s what we’ve achieved along the way: 

• Internal brand reveal and office refurbishments kicked off the journey in September 2025 
• All customer communications including a complete redesign of our emails—now reflect the new branding 
• Social media channels and digital assets have been updated to match our new look 
• New landing page designs and a dedicated internal Brand Hub have been launched for colleagues 
• Hugo, our new mascot, has become a symbol of our people-focused approach 

Each step has been about more than just appearances—it’s about making sure every interaction with Protect Line feels genuine, supportive, and consistent. 

Keely Marsango, Marketing Manager: 

“This project has been 18 months of dedication, collaboration, and a genuine passion for what Protect Line stands for. From the very beginning, I’ve had the privilege of project managing the brand refresh and website launch, working closely with Jayde and our talented in-house marketing team. Every detail, from the new mascot to the last email template, has been shaped by our shared commitment to our customers and colleagues. Seeing everything come together—culminating in this new website—is a proud moment for all of us.” 

Jo Brewer, CEO: 

“This brand refresh marks a real turning point for Protect Line. Our new identity isn’t just about how we look—it’s about who we are and how we serve our customers. I’m incredibly proud of the creativity, care, and teamwork that’s gone into this project. The new website, our refreshed communications, and of course, Hugo, all reflect our unwavering focus on putting people first and our mission to close the protection gap for families across the UK. This is a milestone for Protect Line, and I couldn’t be prouder of our team and the brand we’ve built together.” 

Discover the new Protect Line 

We invite you to explore our website and see how we’re making life insurance simple, accessible, and helping to close the protection gap for everyone.