Our Insurers
Learn about our insurance partners and what each one offers, so you can compare your options.
We work with some of the most trusted and loved insurers
At Protect Line, we’re a non-advised life insurance broker, so our job is to help you find the right cover, not to tell you what to choose. We’re not an insurer ourselves; instead, we work with some of the UK’s top insurance companies, all fully regulated and protected for your peace of mind.
When you get in touch, we’ll chat about what matters to you — your health, lifestyle, what you want from your cover and who it will benefit. We’ll then give you easy-to-understand quotes from our panel of trusted insurers, so you can compare your options without any pressure or jargon. If you decide to go ahead, we’ll provide the information so you can make a decision on your cover and help you set up your policy.
Below, you’ll find our panel of trusted life insurance partners. Click on each one to learn more about who they are and what they offer.
Aviva
Aviva is the UK’s largest life insurance provider, protecting over 12 million people’s futures and belongings across the UK and Ireland, and is well known globally for its protection products.
Beagle Street
Beagle Street Life Insurance, part of customer-owned financial services company, OneFamily, protecting 120,000 UK lives.
Holloway Friendly
Holloway Friendly is a long-established income protection provider, started over 150 years ago by George Holloway, giving you financial security when life takes an unexpected turn.
Legal & General
Legal & General, known informally as L&G, are a leading financial services group and major global investor with over 10 million UK customers using their array of services.
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Established in 1843, LV= are a leading UK life insurance and pensions provider with over one million members.
National Friendly
National Friendly is a mutual society based in Bristol, established in 1868. As a mutual, it is owned by its members rather than shareholders. This means their focus is always on the needs and benefits of their members.
OneFamily
OneFamily was created in 2015 when Engage Mutual and Family Investments merged and brings together over 45 years of experience, helping more than 2 million customers across the UK.
Scottish Widows
Scottish Widows has been helping protect families since 1815. Now part of Lloyds Banking Group and based in Edinburgh, it has over 10 million customers and offers both life insurance and pension services.
Vitality
With over 49 million customers worldwide, Vitality created the Vitality Programme 25 years ago to reward people for healthy living and its now world’s largest incentive-based health promotion programme linked to insurance.
Zurich
Zurich started back in 1872 and is now one of the world’s leading insurance companies.
They help protect people in more than 200 countries and territories and has more than 65,000 employees worldwide.
FAQs
Got questions? Here are some of the most common ones.
Can I trust you and your insurance providers?
Protect Line was founded in 2010 and has since grown into one of the UK’s largest and leading life insurance brokerages, employing 250+ staff nationwide. Winning multiple consumer awards each year and receiving thousands of five star ratings on Trustpilot, Google and Smart Money People, Protect Line is a highly trusted company.
We are fully authorised and regulated by the Financial Conduct Authority, entered on the Financial Services Register (www.fca.org.uk/register) under reference 942467. We are also registered with the Information Commissioner’s Office (ICO) to meet data protection standards and adhere to the Advertising Standards Authority (ASA) rules to ensure our advertising is always clear, fair and not misleading.
Read moreCan you recommend the best life insurance?
Protect Line is a non-advised life insurance broker—we never recommend or advise on any specific policy. We simply present your options so you can decide.
Life insurance policies can seem complex, especially at first glance. There is so much to consider including the policy types, policy term, level of cover, illness cover or funeral benefits, monthly costs, and the life insurance company you trust to administer a payout.
Read moreDoes life insurance pay out?
Have you heard that life insurance doesn’t pay out? It’s a common misconception but it simply is not true.
In fact, figures from the Association of British Insurers (ABI) show that 98% of protection insurance claims were paid in 2021.
Life insurance has one of the highest payout rates in the insurance industry. The ABI collects industry payout data, and product specific payout data, publishing these on their website.
The main reason a policy would not payout is due to non-disclosure or lying on an insurance application. This is why it is important to be completely open and truthful when applying for life insurance.
A phone-based broker such as Protect Line will help you consider all the relevant medical questions to help reduce the chances of misleading the insurer or forgetting to mention something important.
Do I have to pay for your service or any calls?
No, our service is completely fee-free. You won’t be charged for any calls, quotes, or help from a Protect Line specialist. We will receive commission from the insurer, and this is reflected in your monthly premium amount you pay to your insurer, there are no extra or hidden charges from us.
Read moreDo I pay more to set up a policy through a broker?
Protect Line is a fee-free broker. This means there are no upfront or separate charges for consultations, quotes and discussions with a Protect Line specialist. The cost of setting up the policy will be included in the premiums you pay. Protect Line will not bill you separately for any guidance you receive from one of our specialists.
Generally, your policy will not cost more through a broker. If you go direct the prices are usually the same, and in some cases they may be better due to our preferential rates with some insurers.
Protect Line is a free service. How does it make money?
Protect Line is a fee-free broker, which means we do not charge any upfront or separate charges for our brokerage service. At no point will you be billed for any service received or administration regarding setting up or managing your policy.
Our service is free for you because we are paid introducer fees by the insurance provider you choose.
As an independent broker we are not biased towards any one insurance provider. As a non-advised broker we are not allowed to recommend a particular insurer or product, only providing the facts. This means that any decision you make is purely yours and never influenced by how much money we may receive.
Protect Line receives an upfront commission for selling you a life insurance policy, but we are required to pay this back if you cancel your policy during a set timeframe. For this reason we are incentivised to ensure you are happy with your policy; it is not in our financial interest to pressure you into a product that you are not comfortable with.
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