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Recruiting people, not numbers

At Protect Line, we’re here for one reason: to help families across the UK get the right life insurance cover in place for whatever life brings. 

We’re on a mission to close the protection gap, helping more families get the financial protection they need so they’re supported when it matters most. 

It starts with a conversation

At Protect Line, we don’t believe in formal interviews or ticking boxes.  

No long lists of competency questions. No trying to catch you out. 

Instead, we keep things simple. We have real conversations with real people. 

We want to get to know you, understand what matters to you, and give you the chance to learn more about us too. 

A different approach

We’re more interested in who you are than having all the right answers. 

That’s why we focus on: 

Your story – where you’ve come from 

Your mindset – how you think and approach challenges 

Your motivation – where you want to go next 

We’ll take the time to get to know you properly because finding the right fit works both ways. 

Potential over experience

For many of our roles, you don’t need a long CV or industry experience. What matters most to us is: 

 Drive 

Ambition 

Willingness to learn 

If you’ve got the right attitude, we’ll give you the tools, training, and support to build a successful career here.

A place people return to

One thing we’re especially proud of? 
People often come back to Protect Line after leaving. 

We think that says a lot about the kind of experience we create. One where people feel valued, supported and genuinely part of the team. 

What to expect

Our process is designed to feel relaxed, open, and genuine. 

You can expect: 

Friendly, informal conversations 

A chance to ask as many questions as we ask you 

Honest insight into the role and life here 

A supportive, no-pressure experience 

It starts with a conversation

At Protect Line, we don’t believe in formal interviews or ticking boxes.  

No long lists of competency questions. No trying to catch you out. 

Instead, we keep things simple. We have real conversations with real people. 

We want to get to know you, understand what matters to you, and give you the chance to learn more about us too. 

A different approach

We’re more interested in who you are than having all the right answers. 

That’s why we focus on: 

Your story – where you’ve come from 

Your mindset – how you think and approach challenges 

Your motivation – where you want to go next 

We’ll take the time to get to know you properly because finding the right fit works both ways. 

Potential over experience

For many of our roles, you don’t need a long CV or industry experience. What matters most to us is: 

 Drive 

Ambition 

Willingness to learn 

If you’ve got the right attitude, we’ll give you the tools, training, and support to build a successful career here.

A place people return to

One thing we’re especially proud of? 
People often come back to Protect Line after leaving. 

We think that says a lot about the kind of experience we create. One where people feel valued, supported and genuinely part of the team. 

What to expect

Our process is designed to feel relaxed, open, and genuine. 

You can expect: 

Friendly, informal conversations 

A chance to ask as many questions as we ask you 

Honest insight into the role and life here 

A supportive, no-pressure experience 

These are the people who’ll be with you every step of the way:

Head of Recruitment & Onboarding

Joined: May 2016

Senior Recruitment Partner
Joined: September 2020

Recruitment & Training Partner

Joined: January 2018

Recruitment Partner

Joined: July 2026

We’re not just hiring for jobs — we’re investing in people. If you’re looking for a place that sees your potential, backs your ambition, and genuinely wants to get to know you… you’ll fit right in.

FAQs

Got questions? Here are some of the most common ones.

What training will I receive?

Training will vary depending on the role you join us for, but every new starter receives the support, guidance and training they need to feel confident from day one.

If you’re joining a sales role, you’ll begin your journey in our Academy. Over six weeks, you’ll learn about Protect Line, our products, how to have great conversations with customers and the sales skills needed to be successful. The programme includes classroom-based learning, call structure training, a sign-off process and the opportunity to start speaking with customers from week four.

For colleagues joining us in London, the first six weeks of training take place in our Bournemouth office. We’ll cover your travel and accommodation costs, usually in a self-contained Airbnb.

Our goal is simple: to give you the knowledge, skills and confidence you need to succeed and build a rewarding career at Protect Line.

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What opportunities are there to progress?

We’re passionate about helping our people grow and build long-term careers at Protect Line.

Whether you join us in Sales, Marketing, HR, Finance or another area of the business, you’ll have opportunities to develop your skills, take on new challenges and explore where your career could take you.

We don’t believe every career has to follow the same path. If you’re motivated, take initiative and want to progress, we’ll encourage you to shape your own journey and explore new opportunities as they arise. Many of our people have progressed into leadership positions, developed into specialist roles or moved into completely different areas of the business.

For our Sales teams, the Platinum Pathway provides a clear and structured route for progression. As you consistently achieve your goals and demonstrate the qualities we value, you can unlock higher basic salaries, additional benefits, and further opportunities to develop your career.

For our Support teams, our Professional Benefits Scheme recognises and rewards the contribution you make to Protect Line. As part of the scheme, you can unlock additional benefits designed to support your development, wellbeing and success, including training allowances, development budgets, wellbeing allowances and car allowances.

No matter where you start, we want Protect Line to be a place where you can build a career that grows with you. We’ll give you the support, opportunities and encouragement, and what you do with them is up to you.

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How does the commission scheme work?

We’ll explain our commission scheme in detail during your training, so don’t worry about learning it all before you join.

In simple terms, commission is based on a combination of the number of sales you make, the value of those sales and the quality of your work. As you get closer to and exceed your targets, the percentage of commission you earn increases, giving you the opportunity to boost your earnings even further. Your sales targets are weekly but the commission is paid monthly.

We’ll make sure you fully understand how everything works and how to maximise your earning potential as part of your Academy training.

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What is the culture like at Protect Line?

We often describe our culture as fun, but focused.

We work hard, support one another and enjoy celebrating our successes along the way. There’s always time for a laugh, but we’re all working towards the same goal: helping more families get the protection they need.

You’ll find a friendly and supportive environment where people genuinely want each other to succeed. Whether it’s celebrating individual achievements, recognising team success or coming together at our events and fundraisers, we believe great results are built by great people.

Most importantly, we never lose sight of what matters most: investing in our people, supporting one another and making a difference for the families we help every day.

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What does the recruitment process look like?

We like to keep things simple and focus on getting to know the person behind the CV.

While the process can vary slightly depending on the role, it will typically include:

  • An initial telephone interview with our Recruitment Team
  • A face-to-face interview with a member of the Recruitment Team
  • A second face-to-face interview, usually with the Recruitment Team and Hiring Manager
  • An offer meeting, where we’ll formally confirm your offer and talk through what to expect as you prepare to join Protect Line

For some roles, there may be additional stages, such as assessments or role-related tasks. Don’t worry though, we’ll explain everything clearly and make sure you know exactly what to expect.

Throughout the process, our aim is to keep things relaxed, open and genuine. We want to learn more about you, your experience and your ambitions, while giving you plenty of opportunities to find out whether Protect Line is the right fit for you too.

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How do you support culture and inclusivity?

At Protect Line, we want everyone to feel welcome, supported and able to be themselves.

We’re proud of the friendly and inclusive culture we’ve built, where people from different backgrounds, experiences and walks of life come together with a shared purpose: helping families get the protection they need.

Inclusivity starts with creating an environment where everyone feels respected, valued and listened to. Whether you’re joining your first role, changing careers or bringing years of experience, you’ll be supported from day one.

We also believe that great culture is built through connection. From company events and charity fundraising to team celebrations and wellbeing initiatives, we create opportunities for people to come together, build relationships and feel part of the team.

Most importantly, we’re committed to investing in our people, helping every individual grow in confidence, develop their skills and build a rewarding career at Protect Line.

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What is the dress code?

Our dress code is smart casual, with a bigger emphasis on the smart. We want our people to feel comfortable at work while maintaining a professional appearance for visitors and colleagues.

Examples of what we’d typically expect include:

  • Shirts, blouses, smart jumpers or polo shirts
  • Smart trousers, chinos, tailored dresses or skirts
  • Smart, clean footwear
  • Smart, non-ripped jeans

We’d generally ask colleagues to avoid:

  • Sportswear or gym clothing
  • Beachwear or flip-flops
  • Clothing with large logos or slogans
  • Ripped, heavily distressed or overly casual clothing

If you’re ever unsure, don’t worry. Our Recruitment Team will be happy to answer any questions and help you understand what’s expected before your first day.

For interviews, we’d always recommend dressing on the smarter side to help you make a great first impression.

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