VitalityLife Insurance

Trustpilot 5 stars
TrustScore: | reviews

Intro to VitalityLife

Established in 2007, VitalityLife grew from a partnership between Prudential and Discovery. In 2015, VitalityLife then became solely owned by Discovery, a South African insurance company protecting 20 million lives in 31 markets worldwide.

Vitality were the first insurance company to reward their customers for living healthily – customers can expect reduced monthly premium payments if they are active and healthy and will often make use of fitness trackers like the Apple Watch or Fitbit to check-in on their customer’s health and fitness.

Vitality ambassadors include Jessica Ennis-Hill, Jonny Wilkinson and Ellie Simmonds. They also sponsor AFC Bournemouth’s home stadium.

VitalityLife signed up to The Protection Distributors Group’ (PDG) Claim Charter, reinforcing dedication to delivering the highest standards throughout the claim experience.

What benefits come with VitalityLife Life Insurance?

Depending on the customer’s premium, they will have access to Vitality discounts and rewards through the Vitality Programme – either with Vitality Select or Vitality Plus. The Vitality Programme is now world’s largest incentive-based health promotion programme.

How many customers do VitalityLife have?

VitalityLife have around 1 million customers in the UK and over 20 million customers worldwide.

What are VitalityLife’s claim pay-out rates?

  • For Life Insurance, VitalityLife paid out 99.6% of all claims made in 2020;
  • For critical illness cover, VitalityLife paid out 91.3% of all claims made in 2020;
  • In 2020 VitalityLife paid out £91.6m to customers and their families across their protection products.

What awards have VitalityLife won?

VitalityLife won ‘Investment/Corporate Innovator of The Year’ at the ‘Insurance Times Tech and Innovation Awards 2021’. It also won Customer Experience (CX) team of the year, FT Adviser Service Awards for Protection & Pension Providers and COVER Excellence Awards Outstanding Promotion of Protection in 2021 awards.

Is VitalityLife Insurance good?

Protect Line are an impartial brokerage, so this means we won’t ever give you any advice and will only provide facts. In regards to Vitality, we have provided factual information within this page so that you can make a decision when it comes to choosing your Life Insurance provider.

How do I get VitalityLife Insurance quotes?

We can offer you quotes for VitalityLife Insurance quotes – all you need to do is fill out our online quote form, have a chat with our friendly and professional team and you’ll then have quotes from multiple different insurers to choose from.

How do I pay for VitalityLife Insurance?

You can pay for VitalityLife Insurance like you would any other policy – this is usually via direct debit and set up when you take out your policy.

How much does Life Insurance from Vitality cost?

VitalityLife Insurance can vary in cost and is based upon personalised factors such as:

  • Your age
  • Your health
  • Your lifestyle choices
  • Whether you’re a smoker
  • The length and amount of cover

We work with some of the UK’s leading insurers

Others claim to be the best... but we actually are

Our customers rate us highly on these well-known review websites

4.5 star Google rating
5 star Trustpilot rating
5 star Smart Money People rating

We're the UK's #1 Life Insurance Broker, as voted for by real customers

Providing first-class service is something we’re extremely proud of. We’re fortunate that our customers have recognised this and have voted for us in these excellent awards.

Insurance Choice Awards - Best Protection Insurance Broker
Insurance Choice Awards - Best Overall Insurance Broker
Insurance Choice Awards - Treating Customers Fairly Champion