LV Life Insurance

Intro to LV=

Established in 1843 as Liverpool Victoria, they rebranded to LV= in 2007. They have offices based in Bournemouth, Exeter, Manchester, Cardiff, London and Hitchin. LV= operates as a mutual and as one of the UK’s largest insurance companies, providing services including Life Insurance, car insurance, home insurance and retirement options.

When Liverpool Victoria was founded, they first operated as a burial society (a business which was set up to provide funeral expenses for widowed husbands or wives or children of a member of the society). Historically, they were known to offer ‘penny policies’ which were collected across the country door-to-door.

You may recognise the LV= name from their sponsorship deals – they have sponsored the UK Snooker Championship, County Cricket Championship and Rugby Union.

LV= signed up to ‘The Protection Distributors Group’ (PDG) Claim Charter, reinforcing dedication to delivering the highest standards throughout the claim experience.

What benefits come with LV= Life Insurance?

LV= Protection Policies offer LV= Doctor Services as standard, which provides access to six expert medical services via app or phone. These include a remote GP, a prescription service, access to physiotherapy and more.

Member benefits also include access to support lines and the membership benefit fund.

How many customers do LV= have?

LV= have over 5.5 million customers for their insurance products.

What are LV=’s claim pay-out rates?

For Life Insurance, LV= paid out 98.37% of all claims made in 2021, amounting to £74.1 million;
LV= paid out 96% of all claims made in 2021 across life insurance, critical illness insurance and income protection insurance; amounting to £119 million in total pay outs, with £28 million paid out for critical illness claims.

What awards have LV= won?

LV= were the 2022 winners of Go Compare’s People’s Choice Awards for Life Insurance. It was also the Finder Awards winner for Life Insurance Customer Satisfaction 2020.

LV= also received gold status by the Defaqto rating system for LV= protection.

Is LV= Life Insurance good?

Protect Line are an impartial brokerage, so this means we won’t ever give you any advice and will only provide facts. In regards to LV= we have provided factual information within this page so that you can make a decision when it comes to choosing your Life Insurance provider.

How do I get LV= Life Insurance quotes?

We can offer you quotes for LV= Life Insurance quotes – all you need to do is fill out our online quote form, have a chat with our friendly and professional team and you’ll then have quotes from multiple different insurers to choose from.