Aviva Life Insurance

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Intro to Aviva

Aviva began as Norwich Union in 1797. In 2002 Aviva was launched globally and by 2009 Norwich Union completed its rebranding to Aviva.

In 2015 Aviva merged with Friends Life, becoming the leading life and pension provider in the UK. They are now a multinational insurance company based in London with markets in Europe and Asia. Aviva is the second-largest insurer in Canada and are on the FTSE 100 Index.

As one of the UK’s largest insurers, Aviva has been protecting customers for 325 years.

Interestingly, the name Aviva is a palindrome (a word that is the same when read both forwards and backwards) and came from the Latin word ‘viva’, meaning ‘alive’, which ties in nicely with the insurance products that they offer.

They sponsor the Aviva Stadium in Dublin, home to the Irish national football and rugby teams. Previously they have also sponsored Norwich City Football Club.

Aviva is the first major worldwide insurer to target gaining the Net Zero carbon emissions status by 2040.

Aviva have signed up to The Protection Distributors Group’ (PDG) Claim Charter, reinforcing dedication to delivering the highest standards throughout the claim experience.

What benefits come with Aviva Life Insurance?

Aviva protection comes with the Aviva DigiCare+ smartphone app. This app gives access to a range of health and wellbeing benefits at no extra cost. Aviva also offers an £11,000 funeral pledge to cover funeral expenses if there’s a delay in paying out a valid life insurance claim.

How many customers do Aviva have?

Aviva have roughly 11 million customers across the UK and Ireland.

What are Aviva’s claim pay-out rates?

  • For Life Insurance, Aviva paid out 99.4% of all claims in 2021, resulting in Aviva paying out £731.6 million in life insurance claims;
  • For critical illness cover, Aviva paid out 93.1% of all claims in 2021, amounting to £309.7 million in pay outs for critical illness.

What awards have Aviva won?

Aviva were named “Best Protection Provider” at the 2021 Money Marketing Awards.

Is Aviva Life Insurance good?

Protect Line are an impartial brokerage, so this means we won’t ever give you any advice and will only provide facts. In regards to Aviva, we have provided factual information within this page so that you can make a decision when it comes to choosing your Life Insurance policy.

How do I get Aviva Life Insurance quotes?

We can offer you quotes for Aviva Life Insurance – all you need to do is fill out our online quote form, have a chat with our friendly and professional team and you’ll then have quotes from multiple different insurers to choose from.

How do I pay for Aviva Life Insurance?

You can pay for Aviva Life Insurance like you would any other policy – this is usually via direct debit and set up when you take out your policy.

How much does Life Insurance from Aviva cost?

Aviva Life Insurance can vary in cost and is based upon personalised factors such as:

  • Your age
  • Your health
  • Your lifestyle choices
  • Whether you’re a smoker
  • The length and amount of cover

We work with some of the UK’s leading insurers

Others claim to be the best... but we actually are

Our customers rate us highly on these well-known review websites

4.5 star Google rating
5 star Trustpilot rating
5 star Smart Money People rating

We're the UK's #1 Life Insurance Broker, as voted for by real customers

Providing first-class service is something we’re extremely proud of. We’re fortunate that our customers have recognised this and have voted for us in these excellent awards.

Insurance Choice Awards - Best Protection Insurance Broker
Insurance Choice Awards - Best Overall Insurance Broker
Insurance Choice Awards - Treating Customers Fairly Champion