The #1 Rated Life Insurance Broker on

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Don’t just take our word for it...


"It can be frightening to think if anything happened to me, how would my wife pay the bills?"

"What's better than knowing that your family will be supported when you're no longer there to do it"

"I had just kept pushing it back for so long but it's such an important thing to have"


We all want to protect our family from financial hardships and provide stability for the future. However, as much as we want to believe we're fully in control, sometimes life has other plans and there is no tomorrow for us, but our loved ones are left behind.

How would your family cope financially if you died unexpectedly?

Who will pay your mortgage, credit card debts and outstanding bills if you are no longer around to pay them?

Where will the money to pay for your funeral come from?

Life insurance pays out a tax free lump sum on your death, helping your family with everyday financial burdens and even providing a gift for them to continue pursuing their dreams. Insurance may actually be much cheaper than you think and could be an inexpensive way to protect your loved ones.

Protect Line provides a UK quote comparison service where users can find the right protection plan to suit them and their needs. Many customers are pleasantly surprised when they receive their quotes because they're often much cheaper than expected.

Life insurance isn't for you, it's for them - with just a simple process you can remove all financial stress for your family, allowing them to grieve without worry for the future. Getting a professionsal quote has never been easier and could be the most selfless thing you do for your loved ones.

Life insurance plans have no cash in value at any time and will cease at the end of the term. If premiums are not maintained, then cover will lapse.

Insurance providers
Canada Life
Royal London
Legal & General
One Family
Scottish Widows
The Exeter


Insurance choice awards winner 2019

We started this business 10 years ago, just four of us in a tiny office ringing people about the benefits of life insurance policies...

No massive holding company. No venture capital. 100% independent and committed to finding the best deals for you, regardless of any commission we make.

Today, we have a team of over 200 amazing employees based in Poole and London, multi-award winning, recommended by top insurers amd ranked as the #1 most trusted broker in the country by Trustpilot.

Our success is simple... it's because we sell an important and potentially life-changing product while putting our customers first.


  • How much does life insurance cost?

    It's free to use our service to get your life insurance quotes - if you decide to take out a policy with one of our providers, we'll be paid a commission - there is no fee to you.

    Your life insurance could cost the same each month as a couple of take-away coffees. Usually a policy will have guaranteed fixed premiums throughout the policy term - our friendly team will fill you in on all the details during your chat.

    If you've already got cover or seen quotes elsewhere, let us know! We will always try to find you a competitive quote at a price to suit your needs.

  • If your service is free, how do you make money?

    When you choose to take out a life insurance policy with one of our providers, they pay us a commission. Our service is always fee-free.

  • Can I trust you and your insurance providers?

    Definitely. Protect Line Ltd is authorised and regulated by the Financial Conduct Authority. Protect Line Ltd is entered on the Financial Services Register ( under reference 942467.

    The insurers we use are big names - in no particular order, these are: Legal & General, Vitality, Aviva, AIG, Aegon, Canada Life, HSBC, Royal London, LV, One Family, Scottish Widows, The Exeter and Zurich.

    As well as being one of the largest life insurance brokerages in the UK, we're also highly-rated on independent customer review website, Trustpilot.

  • I'm worried life insurance doesn't pay out...

    It's a common misconception that life insurance is some sort of scam or you won't ever see the benefit of it; the latter is true - because you'll no longer be here - however you can have peace of mind now that your family and loved ones will not be left in financial trouble when you're gone.

    In 2016, over £4.6 billion was paid out on protection policies - 98% of term life insurance claims paid out in 2016, too. (, June 2019)

    The main reason a policy wouldn't pay out is if you've not been 100% open and honest during the application. No judgements at all, we just want to make sure you and your family have peace of mind.

  • Why do I need life insurance?

    If you've ever lost someone close to you, you know how it feels. But when a family loses the breadwinner and everything they used to pay for, this can be even more painful on top of an already awful situation.

    Life insurance is a way to make sure your family is financially protected should you pass away during the policy term, meaning that they can focus on the important things instead of worrying whether they can afford the mortgage, rent or bills.

    You can also use life insurance as a way to leave money to loved ones - perhaps you want your kids to go to university or leave them an inheritance - life insurance can do that.

  • I don't want to speak to someone - why can't I do this online?

    Unlike car and home insurance, life insurance can sometimes get a little complicated when factoring in your health and lifestyle - that's why it's always better to speak to a real person than take your chances with a form online.

    When you also consider that we're dealing in massive sums of money, you want to make sure that everything is 100% correct and that, ultimately, your family are protected properly. That's why all of our calls are recorded for training and monitoring purposes and to also help if a dispute arises in the future.

    We also believe that speaking with a genuine person ensures that we fully understand your needs and requirements and what you want your policy to do for you and your family. This makes sure you have the right cover in place so you have peace of mind knowing everything is done and dusted.