{"id":898,"date":"2021-06-24T14:30:47","date_gmt":"2021-06-24T13:30:47","guid":{"rendered":"https:\/\/www.protectline.co.uk\/blog\/?p=898"},"modified":"2021-07-07T17:20:33","modified_gmt":"2021-07-07T16:20:33","slug":"best-customer-retention-business-quality-award","status":"publish","type":"post","link":"https:\/\/www.protectline.co.uk\/blog\/best-customer-retention-business-quality-award\/","title":{"rendered":"Protect Line Wins L&#038;G Business Quality Award 2021"},"content":{"rendered":"<div style=\"text-align: left;\"><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Page Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0ab10ab7831\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #f47422;color:#f47422\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #f47422;color:#f47422\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0ab10ab7831\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.protectline.co.uk\/blog\/best-customer-retention-business-quality-award\/#Life_Insurance_Broker_Protect_Line_has_won_another_award\" >Life Insurance Broker Protect Line has won another award!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.protectline.co.uk\/blog\/best-customer-retention-business-quality-award\/#What_is_Customer_Retention_within_Life_Insurance\" >What is Customer Retention within Life Insurance?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.protectline.co.uk\/blog\/best-customer-retention-business-quality-award\/#Why_is_Customer_Retention_important\" >Why is Customer Retention important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.protectline.co.uk\/blog\/best-customer-retention-business-quality-award\/#Who_is_most_likely_to_cancel_life_insurance\" >Who is most likely to cancel life insurance?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Life_Insurance_Broker_Protect_Line_has_won_another_award\"><\/span><b>Life Insurance Broker Protect Line has won <i>another<\/i> award!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<div dir=\"ltr\">\n<div>\n<div>\n<p>Protect Line is proud and delighted to announce that it has won the <strong>\u201cBest Customer Retention Performance\u201d<\/strong>\u00a0category in Legal and General\u2019s\u00a0<strong>Business Quality Awards 2021<\/strong>.<\/p>\n<p>The Business Quality Awards shines the spotlight on firms and advisers who are making a real difference to their customers through the quality and consistency of their business practices and that have shown a commitment to putting their customers first.<\/p>\n<p><strong>Best Customer Retention Performance Award:<\/strong><\/p>\n<p>Awarded to businesses who\u2019ve had a significant improvement in their retention performance (based on lower \u2018cancel from outset\u2019 and \u2018lapses\u2019 versus the same period last year).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><img loading=\"lazy\" class=\"aligncenter size-full wp-image-899\" src=\"https:\/\/www.protectline.co.uk\/blog\/wp-content\/uploads\/2021\/06\/bqa.png\" alt=\"Protect Line Ltd wins L&amp;G Business Quality Award 2021\" width=\"1550\" height=\"305\" srcset=\"https:\/\/www.protectline.co.uk\/blog\/wp-content\/uploads\/2021\/06\/bqa.png 1550w, https:\/\/www.protectline.co.uk\/blog\/wp-content\/uploads\/2021\/06\/bqa-300x59.png 300w, https:\/\/www.protectline.co.uk\/blog\/wp-content\/uploads\/2021\/06\/bqa-1024x201.png 1024w, https:\/\/www.protectline.co.uk\/blog\/wp-content\/uploads\/2021\/06\/bqa-1536x302.png 1536w\" sizes=\"(max-width: 1550px) 100vw, 1550px\" \/><\/div>\n<div><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_is_Customer_Retention_within_Life_Insurance\"><\/span>What is Customer Retention within Life Insurance?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Customer retention is the ability of a company to retain its customers over a specified period. With most insurances, such as car and house insurance, or even car breakdown cover, your policy usually only lasts for one year and you&#8217;ll need to renew it annually or lose protection. Life Insurance is different in that the policy term is often for multiple years so doesn&#8217;t need to be renewed annually. However, if payments are missed at anytime during the term then the policy may lapse. There is often a slight grace period when a direct debit fails, which brokers like Protect Line use to actively reach out to customers to investigate and correct any mistakes, answer any questions, and ultimately ensure that families remain financially protected.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_Customer_Retention_important\"><\/span>Why is Customer Retention important?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When a life insurance policy is taken out the customer locks in their monthly premium for the duration of the term. The price is based on age, health and lifestyle and is often <a href=\"https:\/\/www.protectline.co.uk\/blog\/life-insurance-for-young-adults\/\">cheaper when you&#8217;re young and healthy<\/a>. If a policy is cancelled, or mistakenly lapses due to a failed direct debit, the customer would need to start a new policy which could be quoted at a significantly higher price than they previously paid. It is therefore in the customer&#8217;s best interest to keep their policy going, should they still want the financial protection for their family.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Who_is_most_likely_to_cancel_life_insurance\"><\/span>Who is most likely to cancel life insurance?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Leading life insurance broker\u00a0Protect Line has studied the cancellation data of 10,822 of its customers. The statistics give an interesting insight into exactly <a href=\"https:\/\/www.protectline.co.uk\/blog\/who-is-most-likely-to-cancel-life-insurance\/\">who is most likely to cancel their life insurance<\/a> before the end of the term and why this may have happened.<\/p>\n<p>Whilst there is no significant difference between males and females, age does seem to have an impact. The cost of the premium also seems to play a big factor, with the more expensive a policy the more likely someone is to cancel. Of Protect Line\u2019s customers who paid less than \u00a310 per month, 19% cancel early. In comparison, those paying over \u00a350 per month had a 36% likeliness to cancel.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-591\" src=\"https:\/\/www.protectline.co.uk\/blog\/wp-content\/uploads\/2021\/02\/Infographics_2.png\" alt=\"infographic - who is most likely to cancel life insurance\" width=\"793\" height=\"1122\" srcset=\"https:\/\/www.protectline.co.uk\/blog\/wp-content\/uploads\/2021\/02\/Infographics_2.png 2480w, https:\/\/www.protectline.co.uk\/blog\/wp-content\/uploads\/2021\/02\/Infographics_2-212x300.png 212w, https:\/\/www.protectline.co.uk\/blog\/wp-content\/uploads\/2021\/02\/Infographics_2-724x1024.png 724w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Life Insurance Broker Protect Line has won another award! Protect Line is proud and delighted to announce that it has won the \u201cBest Customer Retention Performance\u201d\u00a0category in Legal and General\u2019s\u00a0Business Quality Awards 2021. The Business Quality Awards shines the spotlight on firms and advisers who are making a real difference to their customers through the [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.4 (Yoast SEO v19.13) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Protect Line Wins L&amp;G Business Quality Award 2021 - Protect Line Life Insurance<\/title>\n<meta name=\"description\" content=\"Protect Line is proud and delighted to announce that it has won the \u201cBest Customer Retention Performance\u201d\u00a0category in Legal and General\u2019s\u00a0Business Quality Awards 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.protectline.co.uk\/blog\/best-customer-retention-business-quality-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protect Line Wins L&amp;G Business Quality Award 2021\" \/>\n<meta property=\"og:description\" content=\"Protect Line is proud and delighted to announce that it has won the \u201cBest Customer Retention Performance\u201d\u00a0category in Legal and General\u2019s\u00a0Business Quality Awards 2021.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.protectline.co.uk\/blog\/best-customer-retention-business-quality-award\/\" \/>\n<meta property=\"og:site_name\" content=\"Protect Line Life Insurance\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ProtectLine\/pages_feed\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-24T13:30:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-07T16:20:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.protectline.co.uk\/blog\/wp-content\/uploads\/2021\/06\/cup-man-achievement-success-honor-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Keely Marsango\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ProtectLineIns\" \/>\n<meta name=\"twitter:site\" content=\"@ProtectLineIns\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keely Marsango\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.protectline.co.uk\/blog\/best-customer-retention-business-quality-award\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.protectline.co.uk\/blog\/best-customer-retention-business-quality-award\/\"},\"author\":{\"name\":\"Keely Marsango\",\"@id\":\"https:\/\/www.protectline.co.uk\/blog\/#\/schema\/person\/648c83bbb4452ee836cf10213b55439f\"},\"headline\":\"Protect Line Wins L&#038;G Business Quality Award 2021\",\"datePublished\":\"2021-06-24T13:30:47+00:00\",\"dateModified\":\"2021-07-07T16:20:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.protectline.co.uk\/blog\/best-customer-retention-business-quality-award\/\"},\"wordCount\":470,\"publisher\":{\"@id\":\"https:\/\/www.protectline.co.uk\/blog\/#organization\"},\"articleSection\":[\"Awards\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.protectline.co.uk\/blog\/best-customer-retention-business-quality-award\/\",\"url\":\"https:\/\/www.protectline.co.uk\/blog\/best-customer-retention-business-quality-award\/\",\"name\":\"Protect Line Wins L&G Business Quality Award 2021 - 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