Life Insurance can be a scary topic. Many people avoid the entire conversation of death, but it\u2019s not their fault! Yes, talking about death can be uncomfortable, but there\u2019s science to back up why we all think \u201cit won\u2019t happen to me\u201d. A fascinating recent study from the university of Israel showed some very interesting findings:<\/p>\n
On one level, everybody knows that they are going to die, said study lead author Yair Dor-Ziderman, who was a doctoral student at the Bar Ilan University in Israel at the time of the study. But Dor-Ziderman and his team hypothesized that when it comes to our own deaths, there’s something in our brains that simply can’t understand “the idea of ending, of nothing, of complete annihilation.” (Source: LiveScience.com<\/a>\u00a0– 2019)<\/p><\/blockquote>\n
It makes sense that to live well, we cannot be constantly considering the \u201cwhat ifs\u201d in life. However, this mentality is often at odds with our instincts as parents to protect our children. This can lead to us putting off decisions surrounding protection and then left feeling guilty.<\/p>\n
As a broker, that\u2019s helped over 250,000 families find protection, Protect Line has spoken to literally millions of families about this very topic. \u201cIt\u2019s typical to find the older generations coming forward to discuss protection in a more proactive way,\u201d said David Brewer, Co-Owner and Founder of Protect Line. \u201cWe find that the 50+ market are more aware of the reality of their situations and often proactively looking for cover. Our business is passionate about protecting families of all ages, so we see it as our responsibility to educate and advertise in such a way that we speak to younger generations too.\u201d<\/p>\n
Protect Line has been advertising on Social Media platforms and has successfully engaged a wide spectrum of ages, but they\u2019re not finished yet. The Protect Line Marketing team has designed a host of diverse campaigns that will run at various times throughout 2021 and 2022.<\/p>\n
They will base their newest campaign around a song they\u2019ve had written and recorded specifically for a younger audience. David continues, \u201cWe\u2019re trying to break the ice on this topic. Protection can be a very wooden and stiff conversation, and it doesn\u2019t need to be. We\u2019re trying to add a dose of fun to the conversation, not to detract from the seriousness of the cover but to open up the accessibility of it. We hope people like what we\u2019ve produced, and will engage with it positively.\u201d<\/p>\n
Protect Line will release their new song initially attached to 3 videos. You can preview these videos below:<\/p>\n