Black Friday - 3 months free offer

Get 3 Months Free Life Insurance*

We’ve got an UNMISSABLE Black Friday deal for you which makes now the perfect time to get your life insurance sorted.

Get 3 Months of Free Life Insurance cover when you take out a policy through Protect Line.

Get Deal

£300,000 cover starts from as little as £10 per month

How does it work?

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Fill out the form and have a quick chat with us

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Choose the cover that’s right for you

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Get 3 months of your premium payments in Amazon gift cards

It’s quick, simple, affordable and all medical conditions are considered.

Simply protect your family between 26/11/2020 & 11/12/2020 and we’ll send you the equivalent of 3 months of your premiums in Amazon vouchers.

Life insurance doesn't need to be complicated

Payouts, premiums, terms... we don’t like jargon. That’s why we aim to make life insurance as simple as possible. We speak with our customers in plain, easy-to-understand English.

Don't understand something? Ask! We are always happy to help and educate where we can. We’ll make sure that when you’re done, you know exactly what your money pays for, so you’re not in the dark when it comes to the important stuff.

Others claim to be the best...
but we actually are

Our customers rate us highly on these well-known review websites

Google Reviews
Trustpilot Reviews
Smart Money People Reviews

Probably the most important thing you can do for your family today

What would happen if you died? How would your loved ones who depend on you and your income continue to pay the bills, debts and general living costs? How would their lives be impacted if you were no longer there to support them?

Life insurance can cost from as little as £5* per month and if the worst were to happen the money that is paid out could be put toward funeral costs, mortgage or rent payments, clearing your debts and helping with the day to day cost of running your family.

We know you want the best for your family and that is why we believe life insurance is one of the most important things you can do, so do it, TODAY!

* £5 per month based on a 30-year old non-smoker in perfect health with £100,000 of life cover over 20 years.

How much does life insurance cost?

When compared to the services and products we pay for in our everyday lives, life insurance is a bonafide bargain.

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Stream movies & TV shows

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Next-day delivery on millions of items

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Protect Line Logo

Life Insurance

Protects your loved ones

Starting from only
per month

What can life insurance pay for?

If you died tomorrow, do you know how much money your loved ones would need to prevent falling into financial hardship?

Funeral Costs

Funeral Costs
The average cost of dying1

Living Costs

Living Costs
Monthly cost of living2

Housing Costs

Housing Costs
Monthly cost of housing3

Transport Costs

Transport Costs
Average monthly transport costs4

Tuition Fees

Tuition Fees
Average yearly tuition fees5

House Deposit

House Deposit
Average 5% mortgage deposit6

Pay the Bills

Monthly Bills
Household bills monthly cost7

Take a Holiday

Holiday Costs
A ten day holiday for 4 people8
Get up to

£300,000 Life Cover

Life Cover
For only
per month









9 £10 per month pays for £300,000 of cover for 30 years for a 30 year old non-smoker, based on perfect health.

We’re the UK’s #1 Life Insurance Broker, as voted for by real customers

Providing first-class service is something we’re extremely proud of. We’re fortunate that our customers have recognised this and have voted for us in these excellent awards.

Best Protection Insruance Broker
Best Overall Insurance Broker
Treating Customers Fairly Champion

You probably have some questions

Check out some of our Frequently Asked Questions below

If you’ve ever lost someone close to you, you know how it feels. But when a family loses the breadwinner and everything they used to pay for, this can be even more painful on top of an already awful situation.

Life insurance is a way to make sure your family is financially protected should you pass away during the policy term, meaning that they can focus on the important things instead of worrying whether they can afford the mortgage, rent or bills.

You can also use life insurance as a way to leave money to loved ones - perhaps you want your kids to go to university or leave them an inheritance - life insurance can do that.

Your life insurance could cost the same each month as a couple of take-away coffees. Usually a policy will have guaranteed fixed premiums throughout the policy term - our friendly team will fill you in on all the details during your chat.

It’s free to use our service to get your life insurance - if you decide to take out a policy with one of our providers, we’ll be paid a commission - there is no fee to you.

If you’ve already got cover or seen quotes elsewhere, let us know! We will always try to find you a competitive quote at a price to suit your needs.

Definitely. Protect Line are an appointed representative of TenetLime Ltd, which is authorised and regulated by the Financial Conduct Authority. TenetLime Ltd are listed on the Financial Services Register ( under reference 311266.

The insurers we use are all well-known names. In no particular order, these are: Legal & General, Vitality, Aviva, AIG, Aegon, Canada Life, HSBC, Royal London, LV, One Family, Scottish Widows, The Exeter and Zurich. All policies are covered by FSCS protection, so your money is safe even if something was to happen to your insurer.

As well as being one of the largest life insurance brokerages in the UK, we’re also highly-rated on independent customer review website, Trustpilot, with tens of thousands of five-star reviews!

It’s a common misconception that life insurance is some sort of scam or you won’t ever see the benefit of it. Whilst the latter is true - because you’ll no longer be here - you can have peace of mind now that your family and loved ones will not be left in financial trouble when you’re gone.

In 2019, over £5.7 billion was paid out on British protection policies with 98.3% of claims paid. That’s the equivalent of £15.8 million paid every day. (, May 2020).

The main reason a policy wouldn’t pay out is if you’ve not been 100% open and honest during the application. No judgements at all, we just want to make sure you and your family have peace of mind.

When you choose to take out a life insurance policy with one of our providers, they pay us a commission. Our service is always fee-free.

Unlike car and home insurance, life insurance can sometimes get a little complicated when factoring in your health and lifestyle - that’s why it’s always better to speak to a real person than take your chances with a form online.

When you also consider that we’re dealing in massive sums of money, you want to make sure that everything is 100% correct and that, ultimately, your family are protected properly. That’s why all of our calls are recorded for training and monitoring purposes and to also help if a dispute arises in the future.

We also believe that speaking with a genuine person ensures that we fully understand your needs and requirements and what you want your policy to do for you and your family. This makes sure you have the right cover in place so you have peace of mind knowing everything is done and dusted.

But I’ve never heard of Protect Line...
Who are you?

We’re a life insurance broker, offering a fee-free comparison service - we make it easy to find the right life insurance protection for your needs.

Established in 2010, we have protected over 200,000 families with life insurance and protection products, giving our customers peace of mind and the knowledge that their loved ones are financially protected, should the worst happen.

Our founders have a clear mission - to protect as many UK families as possible and prevent financial hardship for the ones we leave behind.

Talk to experts, not robots

When you speak to us, you’ll be speaking to a friendly protection specialist based in the UK

  • UK specialists calling from Bournemouth & London
  • You’ll only ever deal with Protect Line. We will NEVER sell your data
  • No pushy sales calls. Only hear the facts, not opinions
  • FCA Authorised and Regulated. ICO Registered
Alex's testimonial

"The best part of my job is making a real difference; we protect hundreds of families every day so that in the worst-case scenario they still have financial protection for the future"

Scarlett's testimonial

"I love that I’m genuinely helping people. We’re focused on finding the right cover for the customer, not making a sale. I never feel bad after a call, because I know I’ve done right by them"

Does life insurance cover COVID-19?

Yes. The process of applying and claiming for life insurance hasn’t changed due to Coronavirus. The only difference may be where there is a slight delay getting the application in place due to health or medical checks.

Can I take out life insurance during the pandemic?

Yes. You can apply for and take out a life insurance policy so you have peace of mind that whatever might happen, your loved ones are protected.

Do insurance companies pay out for Coronavirus deaths?

Yes, just as an insurer would pay out if someone passed away from cancer or a common cold, coronavirus is treated the same.

Between 1 March and 31 May, British insurers received nearly 7,000 life insurance claims and paid £90m – the equivalent of £980,000 a day – to support families of people who passed away due to coronavirus, stats from the Association of British Insurers (ABI) have revealed. Every one of those claims were accepted.

Covid-19 covered by Life Insurance

*The following terms and conditions apply to this offer:

  1. These terms and conditions are promoted by Protect Line Limited, whose registered office is at Bourne Gate, 25 Bourne Valley Road, Poole, Dorset, BH12 1DY.
  2. To be eligible you must be a UK resident aged 17 or over.
  3. In order to receive the voucher, the policy holder will need to start a term life insurance quote by entering their contact information at, have a term life insurance policy accepted, and keep the policy for a minimum of three months.
  4. The individual must make all payments to their policy each month and in full.
  5. If a policy is amended or rearranged through Protect Line within the initial three month qualifying period, the new policy will need to run for a further three months in order to be eligible for the voucher.
  6. Customers paying a monthly premium will not be eligible for a voucher if a payment is missed during the first three months of the policy.
  7. This offer is valid until 11th December 2021. However, should we decide to extend the offer, we reserve the right to do so, updating our terms and conditions accordingly.
  8. One voucher per referred policy sold, to the value of three times the monthly term life insurance premium. Optional extras such as Critical Illness Cover does not count towards the voucher value.
  9. The voucher is issued to the email address supplied via
  10. If the policy taken out falls into arrears or lapses, then you and the policy holder will not be eligible for a voucher.
  11. No cash alternative will be offered.
  12. Offer available only when policy is accepted after applying for term life insurance via the webpage.
  13. We reserve the right to refuse issue of the voucher should we suspect foul play.
  14. We reserve the right to cancel or modify these terms and conditions at any time and at our sole discretion.
  15. Our Privacy Policy explains how your data will be used.
  16. We do not accept any responsibility or liability under or in connection with these terms and conditions (including without limitation as a result of technical fault, computer or electronic malfunction, or incomplete, illegible, lost or fraudulent entries).